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Showing posts with label social media marketing. Show all posts
Showing posts with label social media marketing. Show all posts
Tuesday, 24 April 2018
Monday, 26 March 2018
Does Your Company Need Social Media Marketing?
Does Your Company Need Social Media Marketing?
You’ve heard all the buzz, and your curiosity has been piqued.
What in the world is social media marketing, and, can your company benefit from it?
What is Social Media Marketing?
In a nutshell, social media marketing is a form of marketing your business via platforms labeled “social media.”
Sites like Facebook, Twitter, Instagram, Foursquare, and LinkedIn might be things you have heard of…
…and you might very well have noticed certain types of businesses using these platforms to create excitement about the products and services they have to offer.
Why is Social Media Marketing Successful?
Social media marketing at its finest helps businesses to connect with existing clients and potential customers on a whole new level.
People find things they like, and they share them with others.
As the sharing continues, the businesses that use social media marketing to their advantage see amazing growth…
…and find that their interactions with their clientele are, overall, much more positive.
What Kind of Businesses Should Use Social Media Marketing?
Whether you have an apple orchard or a dairy farm, a restaurant or a bike shop, an auto dealership or a nightclub, a midwifery practice or a life insurance company, social media marketing should be part of your overall picture.
Simply put, there is no type of business that cannot put social media marketing to work!
Let’s pretend for a moment that you have an apiary.
You and your honey bees spend summers growing flowers and making honey.
How can social media marketing work for you?
First, you connect with people who are interested in what you have to offer.
You don’t make them come to you – you link to them.
Linking to other businesses is helpful, so in your case, let’s make friends with local restaurants, bakeries, greenhouses, and farmers.
They’re out there!
Now that you are friends with them, you can attract their friends.
You’re suddenly very popular – and people want your honey.
They find out you sell honey online, and they order it like crazy.
Now, you keep the buzz going.
Keep putting pictures of your gardens and videos of your bees up on your Facebook page.
Make it fascinating. Show your passion, and share your interest in keeping bee populations healthy – sell honey and related products all at the same time.
As you do this, you’ll find you’ve got the kind of clients you want and need - and best of all, you don’t need to do much to make this happen.
No matter what kind of business you have, get in touch with a social media marketing expert and put them to work.
You’ll find the rewards are absolutely amazing
If you would like to get free access to an online training workshop, where you will discover the simple 3 step process to using social media to improve your business results - Click the image below
What in the world is social media marketing, and, can your company benefit from it?
What is Social Media Marketing?
In a nutshell, social media marketing is a form of marketing your business via platforms labeled “social media.”
Sites like Facebook, Twitter, Instagram, Foursquare, and LinkedIn might be things you have heard of…
…and you might very well have noticed certain types of businesses using these platforms to create excitement about the products and services they have to offer.
Why is Social Media Marketing Successful?
Social media marketing at its finest helps businesses to connect with existing clients and potential customers on a whole new level.
People find things they like, and they share them with others.
As the sharing continues, the businesses that use social media marketing to their advantage see amazing growth…
…and find that their interactions with their clientele are, overall, much more positive.
What Kind of Businesses Should Use Social Media Marketing?
Whether you have an apple orchard or a dairy farm, a restaurant or a bike shop, an auto dealership or a nightclub, a midwifery practice or a life insurance company, social media marketing should be part of your overall picture.
Simply put, there is no type of business that cannot put social media marketing to work!
Let’s pretend for a moment that you have an apiary.
You and your honey bees spend summers growing flowers and making honey.
How can social media marketing work for you?
First, you connect with people who are interested in what you have to offer.
You don’t make them come to you – you link to them.
Linking to other businesses is helpful, so in your case, let’s make friends with local restaurants, bakeries, greenhouses, and farmers.
They’re out there!
Now that you are friends with them, you can attract their friends.
You’re suddenly very popular – and people want your honey.
They find out you sell honey online, and they order it like crazy.
Now, you keep the buzz going.
Keep putting pictures of your gardens and videos of your bees up on your Facebook page.
Make it fascinating. Show your passion, and share your interest in keeping bee populations healthy – sell honey and related products all at the same time.
As you do this, you’ll find you’ve got the kind of clients you want and need - and best of all, you don’t need to do much to make this happen.
No matter what kind of business you have, get in touch with a social media marketing expert and put them to work.
You’ll find the rewards are absolutely amazing
If you would like to get free access to an online training workshop, where you will discover the simple 3 step process to using social media to improve your business results - Click the image below
Monday, 12 March 2018
9 Social Media Engagement Tips for Facebook
9 Social Media Engagement Tips for Facebook
Facebook is the
first thought that crosses most people’s minds when you mention the
words ‘social media’… and for good reason. It has immense
reach, and recent statistics show that it has slightly over 2 billion
users. That is not only amazing, but it’s a potential goldmine for
marketers hoping to expand their reach.
In this article,
we’ll focus on several different tips to increase your engagement
with your audience, and turn them from loyal fans into paying
customers. All you need to do is be interesting, engaging,
trustworthy and consistent… and your fans will trust your
recommendations and buy what you’re selling.
We’ll focus on
Facebook fan pages and Facebook groups in this article because both
are free to set up. While fan pages are not as effective as they used
to be because Facebook wants marketers to ‘pay to play’, it does
have some reach. Either way, the same principles apply whether you’re
running a fan page, group or even an email list. The mantra is always
– “Be Interesting, Engaging and Trustworthy!”
- Pick a memorable name
This is the most
important point. The name you pick for your page/group should be
memorable, strong and catchy. It could be your brand or something
related to your niche. ‘Jeff’s Kettlebell Zone’ is an example
of a good name. ‘Jeff’s Fitness with Kettlebells for Men, Women
and Grannies’ is not. Keep it short, relevant and simple.
- Optimize for SEO
While search engine
optimization is not the focus here, it doesn’t hurt to do it.
Strategically insert your main keywords in you page name,
description, etc. When you get 25 likes on your page, create a
customized vanity URL. If we used the example from above, it would
be: https://www.facebook.com/jeffskettlebellzone
- Links, links and more links
Link to your
page/group from anywhere you can think off. Link from your blogs,
YouTube channels, emails, shortcuts in your product files (if you’re
selling products) etc. The more links you have pointing to your page
or group, the more people will find you. One of the keys to
increasing your audience is to cast your net wide and make it as easy
as possible to reel people in.
- Increase your engagement
It doesn’t matter
if you have one fan on your page or twenty thousand fans. You start
engaging from day 1. Share pictures and videos and highlight
interesting events or details. It doesn’t always have to be about
selling. Ideally, you should only pitch once every 3 to 5 posts. This
will ensure that your page has some balance. Nobody wants to be part
of a pitch fest.
aaaa
If you’re running
a page dedicated to helping men get six pack abs, you can share a
post about how ‘dad bods’ are the latest trend and ask them their
opinions. You can bet that this will spark a lot of conversation and
that’s fantastic because the Facebook algorithm loves to see
engagement in pages and groups. It will look upon your page/group
more favorably.
- Make your members feel valued
You could run
giveaways and contests to increase engagement. When you give away
free items you’ll definitely perk everyone’s interest.
Generate
conversation with your members. Reply to as many comments as you can.
Post pictures and ask for captions. Do whatever you can to connect
with your audience. This is ‘social’ media. Social means that
it’s not a one-way street.
Many FB fan
page/group owners do not interact enough with their audience. They
just make a post or two and disappear, leaving the members to
interact amongst themselves. It’s next to impossible to build
loyalty and likeability if you’re never around to bond with your
audience.
- Avoid the cesspool
No matter what niche
you’re in on how good you try to be, there will ALWAYS be a handful
of people who post negative comments or try to troll your page. NEVER
argue with them or engage in hot debate. You’ll just be sinking
into a pit with them. It’s pointless and doesn’t help your image.
You can give polite
answers and if they persist in being nasty, you can bring the ban
hammer down on them and boot them out of your page or group. There is
absolutely no need to endure nastiness from anyone. In fact, removing
them quickly will not only mean less trouble for you, but will also
keep your page/group a positive place to be.
- Share useful posts
Feel free to share
posts from other pages or sites in your page or group. It doesn’t
always have to be about you and your brand. By sharing useful
information with your fans, you’ll be providing value and building
trust because you’re helping them with what they need.
- Be consistent
Trust is built with
consistency. Do not make one post every two months and expect
engagement. Out of sight = out of mind. You need to post regularly.
Posting once or twice every day is fine. Do not go overboard and post
10 times a day. The constant notifications will annoy your audience.
You should also plan
your post timing. Depending on where most of your audience is
located, you should post at a time when they’d be on Facebook. If
your post goes out in the middle of the night when they’re fast
asleep, there’ll not be as much engagement since your post will be
buried amidst all the other posts that appear on their feed later in
the day.
You’ll want to
have a plan to determine just what you’ll post on a daily basis.
It’s good to have a customer avatar so you know what type of
content will fit with your audience.
- Check your stats
Facebook Insights
provides detailed analytics for you to know exactly how well your
page or group is doing. Look at your stats and analyze them. If
you’re lacking in a few areas, try a few strategies to overcome
these issues. It may require more posts, better content, a different
timing, etc. You’ll only know when you test it out.
Keep these 9 tips in
mind when engaging an audience on Facebook and you’ll do better
than most pages/groups out there. Always remember the mantra - Be
Interesting, Engaging and Trustworthy.
“The best
marketing strategy ever: Care” – Gary Vaynerchuk
Want to discover how to use the time you already spend on social media to make an income?
Click the image below for the free training
Monday, 13 November 2017
What is a social media marketing strategy
Next to the search engines, social networks receive the most visits. More and more people are heading over and signing up to one or more of the social network sites, which means this is a hot spot to capture a massive audience that is in the millions, and it presents an endless number of business opportunities.
With social media you an directly target users, which means you can increase your social media earnings just by identifying the right opportunity. The great thing about social networks is they are available to everyone from freelancers to multi-national companies selling brand name products to crafters selling handmade merchandise.
Businesses can rent or buy ad space on social media networks and retailers can drive visitors to their site through ads, thereby boosting sales. However, these options do require bigger budgets and involve marketing campaigns. If you are planning to start on a small scale, here are some great tips to help you get going.
There are a many different social media networks. Facebook, Twitter, and YouTube are three of the most popular ones with the largest number of users. All three can be used to make money in a number of ways.
Click the image below if you want FREE training on how to create an online business

Facebook and Twitter can both be used to promote items or services you are selling elsewhere. Say for example, you have an eBay store you could advertise your eBay store on your Facebook account and you could post it to your Twitter account and then ask your followers to re-Tweet it.
Do you offer a niche service or sell nice products where watching an instructional video might be beneficial? YouTube is a great way to promote your business and provide your existing clients or potential clients with helpful information. YouTube is also an excellent way to advertise at no cost to you. Of course you can also make money with YouTube by having a hit video posted.
Facebook and Twitter are both excellent ways to spread the word about your company, and your products/services. You can brag about your sales or promotions on both sites. You can ask friends to retweet or share your post. You can create a business page on Facebook and begin to build a fan base.
In addition to promoting products, services, or your company in general, you can even sell products or services directly on social media sites. Quite surprisingly for the number of users on these sites there are actually very few rules and regulations – they truly are great examples of open societies regulated for the most part by common sense and a basic set of rules.
Social media offers an amazing amount of potential that is really only limited by your imagination. The minute you recognize the amazing potential that exists with social media to make money, you are on your road to success.
With social media you an directly target users, which means you can increase your social media earnings just by identifying the right opportunity. The great thing about social networks is they are available to everyone from freelancers to multi-national companies selling brand name products to crafters selling handmade merchandise.
Businesses can rent or buy ad space on social media networks and retailers can drive visitors to their site through ads, thereby boosting sales. However, these options do require bigger budgets and involve marketing campaigns. If you are planning to start on a small scale, here are some great tips to help you get going.
There are a many different social media networks. Facebook, Twitter, and YouTube are three of the most popular ones with the largest number of users. All three can be used to make money in a number of ways.
Click the image below if you want FREE training on how to create an online business
Facebook and Twitter can both be used to promote items or services you are selling elsewhere. Say for example, you have an eBay store you could advertise your eBay store on your Facebook account and you could post it to your Twitter account and then ask your followers to re-Tweet it.
Do you offer a niche service or sell nice products where watching an instructional video might be beneficial? YouTube is a great way to promote your business and provide your existing clients or potential clients with helpful information. YouTube is also an excellent way to advertise at no cost to you. Of course you can also make money with YouTube by having a hit video posted.
Facebook and Twitter are both excellent ways to spread the word about your company, and your products/services. You can brag about your sales or promotions on both sites. You can ask friends to retweet or share your post. You can create a business page on Facebook and begin to build a fan base.
In addition to promoting products, services, or your company in general, you can even sell products or services directly on social media sites. Quite surprisingly for the number of users on these sites there are actually very few rules and regulations – they truly are great examples of open societies regulated for the most part by common sense and a basic set of rules.
Social media offers an amazing amount of potential that is really only limited by your imagination. The minute you recognize the amazing potential that exists with social media to make money, you are on your road to success.
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