In just 17 days time as I write this, the whole online marketing world will change forever and from what I can see, the vast majority of people simply do NOT know where to star to get their businesses compliant.
At the end of the day, I am sure that the authorities will go hunting for the big fish to start with leaving us smaller businesses alone, but there will come a time when you will wish you had become compliant from day 1!!
All it takes is for 1 person to complain (weird how compliant and complaint are so close don't you think?) and you will have the authorities all over you like a rash!
So, best to be compliant from day 1
One of the biggest questions I have seen asked is:
Do I have to contact all the subscribers on my list that are in the UK or the EU?
The answer is YES - you do!
Without getting your subscribers to 'technically' resend their details you cannot email them after May 25th.
The workaround is as follows:
Find an offer that you can put out to give added value to your subscribers and create a new email sequence. Send the email (which explains GDPR and how you are compliant) and put the link to the new sequence in it with a tag that when they click it, they get added to your new sequence. This then enables you to send them emails after May 25th.
To get the low down on ALL the various things you need to do to become compliant check out our FREE video training which features a UK data protection lawyer who knows her stuff.
Click HERE to access it
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