Why have 1,000,000+ done THIS to their brains?

What do the world’s wealthiest people, NASA astronauts, Olympic athletes and the Navy seals all have in common?

They all realize that the difference between victory and defeat comes from upgrading their mindset.

The top performers in any field spend a large majority of their time upgrading their brains.

They realize that the secret to getting that unfair advantage or edge over their competition starts in their mind.

Now, if you’re not performing at the level you know you’re capable of… and if you’re not earning the kind of money you know you deserve, the reason is probably because you haven’t worked on upgrading your brain.

When you upgrade your brain, it’s very easy to upgrade your income.

I spent some time on a live webinar this week with John Assaraf prior to his 6th Annual Brainathon

He believes that to achieve success I life you need to take 3 steps:

1. Think — Have a plan of what you really want to achieve in life

2. Believe — Have unwavering faith that you will absolutely achieve your dreams

3. Achieve — Take the necessary action to make your dreams a reality

John believes that, unlike a lot of people in the self-development space who state that success is purely about mindset (as per the film and book The Secret), the film left a big part out!

Skillset.

This is not mentioned in The Secret anywhere and yet it makes sense if you think about it. You may have a fantastic goal in life but if you do not have the skills to get you there, or the mental ability to learn those skills, then you will never achieve what you truly want.

Harsh but true methinks!

So many people will not get off their butts to do what it takes to get the life that others dream of.

Many people say that they ‘believe’ that they can achieve something. However, this is their conscious mind trying to cajole their subconscious mind into believing the statement! However, the subconscious mind will ALWAYS win out and due to the beliefs that you have stored away in your subconscious mind, it makes you doubt your abilities.

It’s a little like having the angel and the devil on your shoulders.

Henry Ford once said — “If you think you can do a thing or think you can’t do a thing, either way you’re right.”

So, you MUST remove the old patterns and belief systems that are stored in the deep recesses of your subconscious mind.

A great way to tap into your subconscious mind is with meditation.

Meditation creates calm in the mind and causes a coherence between the good parts of your mind that work positively. It also enables you to become more aware of what is going on in your mind. My wife and I do meditation several times a week and it really works to give you greater clarity and helps you travel through life in a more calm way.

Every brain is the same. There are now studies that show that the old left and right sides of the brain research is not entirely correct and that neuroplasticity is the way forward.

There are two types of people who will tell you that you cannot make a difference in this world: those who are afraid to try and those who are afraid you will succeed.” — Ray Goforth

What is Neuroplasticity?

Neuroplasticity is the creation of new neural pathways — here is the medical definition as per http://www.medicinenet.com/script/main/art.asp?articlekey=40362

The brain’s ability to reorganize itself by forming new neural connections throughout life. Neuroplasticity allows the neurons (nerve cells) in the brain to compensate for injury and disease and to adjust their activities in response to new situations or to changes in their environment.

Brain reorganization takes place by mechanisms such as “axonal sprouting” in which undamaged axons grow new nerve endings to reconnect neurons whose links were injured or severed. Undamaged axons can also sprout nerve endings and connect with other undamaged nerve cells, forming new neural pathways to accomplish a needed function.

For example, if one hemisphere of the brain is damaged, the intact hemisphere may take over some of its functions. The brain compensates for damage in effect by reorganizing and forming new connections between intact neurons. In order to reconnect, the neurons need to be stimulated through activity.

Neuroplasticity sometimes may also contribute to impairment. For example, people who are deaf may suffer from a continual ringing in their ears (tinnitus), the result of the rewiring of brain cells starved for sound. For neurons to form beneficial connections, they must be correctly stimulated.

Neuroplasticity is also called brain plasticity or brain malleability.

This means that you can change the way your brain sees things which in turn can change your subconscious mind which in turn can help you believe that you can achieve your heart’s desire and ACTUALLY do it!

“Successful people do what unsuccessful people are not willing to do. Don’t wish it were easier; wish you were better.” — Jim Rohn

Here is an exercise — or Innercise as John calls it!

Take some quiet time and write out what you would like your ideal life to be like in minute detail. Write it as if there were no restrictions and anything was possible. Start the piece off with “I am so grateful and happy that…..” and write it as if you already have it.

Where would you live, what car would you drive, what job would you do, what would your relationship be like, what would your body image be like. What would your hobbies be, how many holidays would you have, how would you give back to the world (charity work or donations) etc etc

Then type it up and maybe even get it laminated.

Now, when you brush your teeth, take your dream life and read it whilst brushing and feel it inside. Imagine how it will feel when you achieve your dream life. Feeling it is very important as this is one of the best emotions for changing your subconscious belief about something.

Do it every day without fail and it will become a habit. Studies from the University of London state that it takes 66 days to create a habit. Once you have created a new habit, you are far more likely to do the things you need to do to achieve your dreams and goals.

Another thing you need to do is to ask yourself — “Are you interested or committed?”

The vast majority of people are only interested in changing their lives, or making more money etc. But they are very quick to make excuses as to why they cannot do it! “There is not enough time, I don’t know how, yes but!” and on and on!

However, if you really want to reach your goals you need to be fully committed. You need the passion so that NOTHING will stop you from realising your dreams. You will stop at nothing to achieve them.

This quote from John sums it up — “If you are interested you’ll do what’s convenient. If you’re committed, you’ll do whatever it takes.”

Never say “I can’t” Change it to “It’s not that I can’t, it’s just that I haven’t learned how to, yet!”

A great affirmation from John De Martini is to say this to yourself everyday “I am a genius and I apply my wisdom” This strengthens your desire.

A great quote from John Assaraf is “Do more of what you love, less of what you tolerate and none of what you hate”

So, that was what I gleaned from the session. Amazing food for thought. Now obviously John was not there just for a chat he was there to promote his upcoming FREE 6th Brainathon 2017 which takes place on October 7th 2017.

If you’d like to learn the secret to unlocking your brain’s potential for high achievement and peak performance… so you can accomplish your personal and financial goals… then you’re going to want to sign up for this FREE online training event called…

The ALL NEW 6th Annual LIVE Brain-A-Thon.

John Assaraf, founder of NeuroGym, is bringing together 7 of the world’s top brain science and success experts for one purpose:

To show you how to upgrade your brain, so you can upgrade your income.

This is the biggest, most transformative personal growth event of the year.

This year’s event features brand new experts, brand new, never before seen content, and reveals more new breakthroughs that can help you achieve up to your highest potential in life.

Discover how you can perform at a higher level by signing up today for this free online training event.

Click the link below to grab your seat for The 6th Annual LIVE Brain-A-Thon

http://lakesideprofits.com/Brainathon17

Tips for Writing Successful Articles

Tips for Writing Successful Articles

It is not uncommon for everybody to be writing on the internet in today’s world.  The question is not “if” you are writing on the internet, but “what” you are writing and how often.  Blogging and other types of online diaries have greatly increased the amount of writing that people do, whether it be personal sharing, opinions or technical writing.  The important thing then becomes how successful you are at writing.  Regardless of what you write, there are a few factors that will help to make your articles stand out from the sea of other pieces of writing available on the internet.

View Your Article Like A Classified Ad

Many viewers have a short attention span and understanding that your article must catch their attention right away is critical in constructing a piece of writing that will be effective.  Make the article short and sweet.  Writing web articles is not the place for long dissertation or explication.  People will simply not read them.  You need to catch the attention of the viewer quickly, get them the information that they are looking for even quicker and wrap it up.

Use Sub-headings

Again, this is a key to quick distribution of information.  Many articles are found based on a keyword search through a search engine.  By using many subheadings, you will be able to organize the information that you are providing.  Viewers tend to read articles that are well-organized and broken down into pieces that are easily assessable.  

Proofread

This is extremely important!  Nothing will turn off a viewer more quickly than an article that is poorly written and that is grammatically unprofessional.  A simple run through with spell check is a good start, but should not be the only method that you use to check your work.  One trick that many try in order to proofread their work is to read it out loud.  This allows you to hear the words instead of simply reading the words.  But regardless of how you check your work, it is essential to make sure that it is spotless!

Market Your Article

Even if you have to most innovative article that will revolutionize the world, if no one reads it, you might not have even written it.  In order for you to get a maximum amount of exposure, you must get your name and your article out so that viewers can find it!  Post it to as many places as you can, with links to your site.  This will create momentum and will further increase the amount of hits, as the wider the distribution, the higher your article will rank in search engines.  Your article is more than a piece of your writing; it is a way to market your ideas and your site.

Seek Out As Many Formats As Possible

Do not limit yourself to simply blogging or posting in forums on websites.  If you wish to make your article into a successful piece of writing, try getting it published everywhere!  With electronic resources such as “how-to” websites and ezines, the cost to your will be relatively low.  It is simply a matter of sending an email to publishers of these sites.  Many publishers send out articles to a list of email subscribers.  What better way could there be to get your name to many people?

10 Timeless Books Every Entrepreneur Should Read

10 Timeless Books Every Entrepreneur Should Read

If you are in business for someone else or for yourself you need to keep your mind sharp.

Part of this process is reading inspirational and entrepreneurial books on a regular basis.

More so for 'work from home' business people who, like me, can be guilty of finding it hard to stay focussed sometimes. So, many distractions!

Reading a certain type of book can really help with a wide range of skills including:

• Success Mindset - Talk to any ultra successful person and they will tell you that it is largely down to mindset.
• Being more productive - This is a biggie especially when working from home as you need to keep a handle on your productivity levels.
• Selling skills - Ultimately every businessman is a salesman. Whether its actually selling products, or selling an idea to your staff, it all comes down to sales.
• Marketing effectively - You can have the best product in the world but if you do not know how to market it to the world, you may as well have nothing.
• Being a face on camera - In these days of social media with Live streaming and YouTube, if you are too scared to get on camera, then you are missing a huge trick.

By the way, in case you were wondering, these skills are not just for business owners. Anyone with a job can utilise these skills.

So, to the list of books. These are in my opinion the best, most timeless (or will be) books that every would be entrepreneur should read. Click the blue links to find out more about each individual book.

1. The Magic of Thinking Big - David Schwartz : The title gives it away. Ever heard the saying, think big or go home!

2. The 10x Rule - Grant Cardone : This book isn't number 1908 in all the books on Amazon for nothing! Grant calls this the difference between success and failure

3. Dotcom Secrets - Russell Brunson : 

4. Awaken the Giant Within - Tony Robbins : Tony is world famous and due to his own inspiring story believes that everyone has huge potential locked up inside them. You just need to know how to release it.

5. The Quick and Easy Way to Public Speaking - Dale Carnegie : A list like this is never complete without a book by Dale Carnegie and this one is one of his best. If you are into public speaking this is a must read.

6. The Art of War - Sun Tzu : This book is not very well titled IMHO as it encompasses so much. This was compiled over 2000 years ago so wins the title for the oldest book on this list! It was taken from a battle perspective but has been used down the years to give insight into how to win conflict. "Know yourself, and you will win all battles"

7. The Motivation Manifesto - Brendon Burchard : In my opinion this is one of the most amazing books I have ever read. The very first paragraph is awesome. Here it is, take some time to think about the words:

"There comes a time in the lives of those destined for greatness when we must stand before the mirror of meaning and ask: Why, having been endowed with the courageous heart of a lion, do we live as mice?"

8. Think and Grow Rich - Napoleon Hill : One of the most famous books of all time and also one of my personal favs. Written in the early part of the 1900's, Napoleon interviewed 500 of the worlds most successful people and analysed what common traits they had, that attributed to their success. This is a must-read

9. Sam Walton, Made in America : The Walmart founder wrote this book as he believed that the best information a business owner can get about business is from his staff at grass roots level. If only every boss would do this!

10. The Psychology of Selling - Brian Tracy : This book is highly revered amongst people who sell for a living. In Brian's words, "Selling is more than just strategy and politics - it's the practical application of psychology!"

So there you have it! An awesome list if ever there was one. I read recently about the top 25 most stress free jobs. From audiologist, to bio chemist and many more, they ALL had one thing in common. You needed a degree (usually Bachelors) having done at least 4 years in college. To then start at a salary of about $28000 a year.

Getting just some of the above list in your head will not only put you ahead of most people but also enable you to have the mindset to maybe be the master of your own destiny, by launching your own business.

If this is something that appeals to you, you may be interested in this

Click HERE to Find Out More

How to Grow Your Facebook Fans on Your Page

Facebook has changed the way we grow our businesses. Your Facebook Business Page is a great way to bring together a targeted audience. Your goal is to grow your fans or ‘Likes,’ but remember you don’t just want anyone clicking the Like; you want to bring to your page those that have a genuine interest in your products/services.  While no Likes will be turned away, untargeted ones are not going to grow your business.  Here are some strategies to grow your Facebook fans on your Page

1. Using your Facebook Page as a place for your fans to gather is great, but you will want to make sure that your posts are interesting and engaging. Good posts will get your followers commenting and engaging each other, along with sharing these posts to non-followers, who in turn might find it interesting and ‘Like’ your Page.

2. Invite a couple of others on board as Admin of your Page. They can then suggest it to their friends and your reach can grow. In addition, having more than one administrator can offer different perspectives, which can help to keep the page interesting. It can also make responding to posts and comments more efficient. As your page grows, the more admins you should consider having.

3. Encourage your visitors to post pictures on your wall, which will help your Facebook page to show up in the News Feed. Facebook users love pictures, so take advantage of them and encourage your followers to openly share their photos.

4. Inspirational images are well received. In fact, they are one of the most popular shares on Facebook so make sure to include them on your Facebook Page.

5. If you have a Brick & Mortar business, you can use your print media to encourage ‘Likes’ for special deals and discounts. You can also take advantage of Facebook Offers.

6. If you have a large email list, you can suggest to those on your list to ‘Like’ your Facebook Page. You might also tell your Twitter followers to come over and ‘Like’ your page.

7. Take advantage of Facebook Ads, which are easy to set up and very affordable. It’s a great way to target your traffic and bring in more ‘Likes.’

These 7 simple things can help you to grow your Facebook Page. Get ready to enjoy more likes and fans and to build your business.

Does Your Linkedin Cover Image Suck?

Hope you are well and business is going great for you. As you know, we love to start off with a quote so here is a another great one to kick off - Many of life's failures are people who did not realize how close they were to success when they gave up. Thomas A. Edison

So, have you seen what Linkedin have just done (August 2017)?

They have changed the size of the cover picture - you know the one that is at the top of your profile.

What does yours look like?

Here is ours

Your cover image is a really important piece of online real estate and should be viewed as your billboard.

Here are some stats:

• 50% of B2B Buyers use LinkedIn When Making Purchasing Decisions
• 43% of Marketers Say They Sourced a Customer through LinkedIn
• LinkedIn now has more than 500 million members globally.
• The total number of monthly active users on LinkedIn is 106 million.
• LinkedIn profiles with photos get 21 times more profile views and 36 times more messages.

So what does your Linkedin image look like?

Check out some examples for inspiration over on our blog HERE

Hope this has given you some food for thought. Oh, and since we changed ours we have had a massive increase in people asking to join our network, so that is an added bonus.

Any questions just shout at debandjon@lakesideprofits.com

debandjon@lakesideprofits.com

How to Make Email Affiliate Marketing Work for You

Email Affiliate Marketing Discover How To Make It Work For You



If you are a new affiliate marketer you have probably already realized that in order to make money you will have to not only drive as much traffic as possible to your website but also to capture your visitors contact information so that you can build a relationship with them. This is where email affiliate marketing comes in. 

It might be depressing but it's true, upwards of 98% of the visitors you drive to your website aren't going to buy anything and most likely won't ever come back.  That means a lot of extra work for you when it comes to getting traffic. How much better would it be if you could somehow have multiple contacts with these website visitors so that you could build trust with them and they would eventually buy from you?  

When you install a simple opt in form on your website you have the ability to encourage your visitors to sign up to receive your email messages. If you use this tool properly you will be able to turn many more of these visitors into customers. 

You've probably heard that it can take anywhere from 7 - 10 contacts with someone before they're comfortable enough with you to buy from you. In order to get them to open and read your emails so that you can build a relationship with them you have to always offer them something of value. You cannot just use your emails as a chance to make a sales presentation. If you do, they will opt out of your list and you will have lost them forever. 

We have started using a new email marketing tool which is getting us far greater open rates - Check it out HERE

We have increased from approx. 10% right up to 40+% in some instances. And we have tested with the internet marketing, yoga and vegan niches.

Make sure that you step outside of yourself and offer your email list something that will truly benefit them, not you. By providing them great and helpful information you are proving to them that you are not only an expert in your field but also that you can be a trusted resource who can provide them with what they need in order to accomplish whatever it is they want to accomplish. 

To get them to sign up for your list you can offer them a report or a short mini course.  No matter what you offer as an incentive the same rules apply: make it something of real value that will help your subscriber in some way.  

There is a lot of free information floating around the internet.  It isn't enough anymore to just offer someone something for free. It has got to be something unique that offers a lot of perceived value.  

This same principle applies when you are preparing your follow up email messages.  Whatever you include make sure it offers your subscribers useful information that isn't readily available elsewhere.  

The best way to monetize your email list is to include a post script at the end of each of your messages that includes a link to a product or service that will help them further.  

Most of us want to make more money and when it comes to email affiliate marketing the biggest thing you can do to increase your income is to take the time and effort to build a trusting relationship with your email list subscribers.  People are always much more likely to buy from a friend that they trust than they will from a stranger.

6 Ways Online Marketers Can Increase Their Productivity

The biggest constraint that most online marketers face is a lack of time. Despite what the gurus say, most marketers just don’t seem to ever be in a situation where all they do is work 30 minutes a week while their PayPal accounts flood with cash.

Instead, most of them spend hours a day glued to their PC or laptop screens trying to make their online business work. Over time, they get overwhelmed and burned out. This idea of ‘easy profits’ seems to be an illusion that will never materialize.

The hard truth of the matter is that if you wish to reach the stage where you have a passive income that rolls in like clockwork, you’ll need to do a lot of work in the beginning. You need to set up automation systems and have a plan and schedule that you assiduously follow.

Over and above all, you must be as productive as humanly possible. Many beginners spend hours in front of the computer but get nothing done. They spin their wheels faster than a car in a Vin Diesel movie and yet go nowhere. They mistake activity for work.

Time and energy is expended on things that don’t matter. All their effort is spent on learning instead of doing. They’re not productive where it matters and that’s why their efforts don’t matter.
In this article, you’ll discover 6 tips to increase your productivity. It’s imperative that you put them into practice so that you can get more done in less time. If you’re after the ‘laptop lifestyle’ where you earn an income while you sip cocktails by the beach, being productive is the most important skill to master.

1. Breaking Away from Social Media
Schedule specific times of the day where you’ll check your social media sites like Facebook or Instagram. As an online marketer, you’ll be on the computer a lot. It can be very tempting to sneak off and check your Facebook feed only to realize that you’ve wasted 45 minutes reading political posts and the vitriolic comments of people engaging in pointless debate.
As an online marketer, time is money. Facebook can be a major ‘time suck.’ So, only check your social media at specific times for specific durations. If you’re addicted to it, you can enable the Chrome extension ‘Stay Focusd’ on your browser. This will restrict time that you spend on sites that distract you. There are many other similar apps too. Find one that works for you and limit your time on social media.
To generate an income online, your focus should be on income generating activities. The cat videos and inane political debates can wait.

2. The 2-minute Rule
The 2-minute rule is a very simple rule. If you have a task that can be completed in 2 minutes, get it over and done with then and there. If you have an email to answer and you can do it in 2 minutes, reply that email.
If you have a plugin to install on your website and it takes a minute, do it quick. You do not need to make a to-do list and put all these little tasks on it. Clear off all the little tasks quickly. This will reduce your feeling of overwhelm and you’ll have less work carrying over each day.

3. Delete, Delete, Delete
Deleting your emails and old files off your hard drive is akin to decluttering in real life. When clearing your emails, delete whatever you do not need. If something catches your eye, move it to a KIV folder and come back to it when you’re free.
If you’ve bought infoproducts, delete them off once you’re done going through them. Ideally, you should take down written notes that summarize these infoproducts into a streamlined blueprint for you to take action on.
Don’t turn your hard drive into a cemetery for digital products. Delete whatever you don’t need and be merciless about it. By removing all the ‘noise’ you’ll only have to face what you need to focus on.

4. Quit Multitasking
As mentioned earlier, you must have focus. With focus comes productivity. Don’t have 27 tabs open in your browser so that you can keep track of many things all at once.
If you’re writing a blog post, give it your full attention till it’s done. Checking your website statistics? Focus on that instead of trying to listen to an audio track about traffic generation at the same time.
Your workflow should basically be you focusing on the income generating tasks that take up the most time. This will be followed by completing secondary tasks that support your business. Then you can set aside time for learning what you need to and finally, everything else that is less important. One task at a time and you’ll complete them in record time.

5. Removing Distractions
Some people work better with music, some prefer background noises and some prefer total silence. You must know what works best for you. Usually, silence is the best.
However, many people prefer going to a café and working from there. They like the sound of the hustle and bustle. Yet, the constant movement of people can be very distracting. You’re better off using a site like https://coffitivity.com/ that recreates the ambient noises. So, you have the background noise without the physical distractions.
If you work from home, make sure your family knows when to give you space to work on your business. You need total focus when you’re working. That’s the only way to be productive.

6. Work in Batches
This is a very useful tip. It means doing several similar tasks at the same time. For example, if you have 5 blog posts to write per week, batching your work will mean doing research for all 5 posts at once. When you sit down to write, you’ll be able to write all 5 posts much faster. Instead of researching for one post then writing it and then researching the next one and so on.
The same applies to all other tasks too. Doing video marketing? Edit all your videos at once. Upload all of them at once. Optimize all of them at once. Doing your tasks in batches will save you a lot of time spent going back and forth.

Batching is similar to doing work in a factory line repeatedly. You’ll be doing the same task over and over. You’ll get faster at it since it’s a routine and you don’t have to keep switching tasks and thinking too much.

Adopt the 6 productivity tips above and you’ll notice that you get more done and free up time for yourself. Of course, there are many other tips such as outsourcing, time management, task
management and much more. However, for starters, implement the 6 tips above and you can move on to the rest later.

Productivity is not just about doing more. It’s about creating more impact with less work. Get more productive today!
If you would like a Simple Step by Step Checklist to Create an Online Business check out our free guides at http://LakesideProfits.com/Insider

Is Your Glass Half-Full Or Half Empty? How Positivity Can Change Your Life

Do you know what happy, successful people think about every day? It’s simple. They think about what they want and how they can get it. Positivity can change your life.

When you spend your time thinking and talking about what you want from life and how you can achieve it, you will feel happier and more in control. When you think about happy things, your brain releases endorphins, which give you a feeling of well-being. It doesn’t take long to develop a positive attitude.

The Importance of Optimism

Psychological tests have shown that happy people have a specific quality that enables them to live a better life. That quality, of course, is optimism. If you’re groaning at the thought of such positivity, because you worry that you can’t become an optimist, then stop right now. According to WebMD, optimism can be learned. It’s all about cause and effect. If you change your way of thinking and align it with optimists, you will start to feel happier and see results.

The Happy Find The Good In The World

There are two distinct ways that optimists deal with the world, which sets them apart from the rest:

·         First, they remain focused on what they want, looking for ways to achieve it. They set clear goals and remain confident they will achieve them.

·         Second, in every difficult situation an optimist will look for the good. When something goes wrong, they determine what lesson or knowledge can be drawn from the situation.

If you look for the good in someone or something then you will always find it, and in the looking, you will find yourself more cheerful.

The Power Of Positive Thinking 

Optimists seek the lesson in every obstacle. They don’t get upset and look at where they can lay blame. They control their emotions and look at things logically.

Positive thinking has several benefits to your life:

Motivation: Willpower and motivation come from a strong mind. Negative thoughts lead to negative actions. When you replace pessimism with optimism, you reshape your outlook.

Strong Relationships: Happiness attracts happiness, thus happy people attract people who are happy. If you surround yourself with negativity, you will only attract negativity. Positivity breeds trust, which builds strong relationships. Without trust, relationships cannot survive. We are hardwired to seek trust.

Confidence: Negativity spreads and can impact other attributes, such as self-esteem and confidence. The key to leading a happy life is loving yourself. Optimists laugh louder, love harder, and walk taller. They glow.

Strong Mind & Body: Negative thoughts are draining and can have a severe impact on your mental health. They can leave you struggling to get up in the morning and inhibit your ability to sleep. Fatigue leads to weakness, sadness, and a lack of motivation. Therefore, negativity takes a toll on your whole body.

Choose Happiness

You can make the choice today to see the glass as half full instead of half empty. Look at your blessings rather than noting every shortcoming. Look at the best in everyone around you, because in truth, the majority of people are honest and good. Look for the good in their actions and in their words, and resolve to be of good cheer.

It’s easy to be upbeat when everything in your life is going well. However, it’s even more important to do so when everything is going against you or is falling apart. You can still draw from your inner strength and look on the bright side of life, it will pay off in spades.