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What Is
Internet Marketing And Its Methods?
By definition Internet marketing is promoting something
online. This includes promoting products, services, brand or even yourself as a
blogger.
Sounds
simple enough right?
Well truth be told it’s not as simple as it might
sound. Internet marketing merges two of the most important aspects of marketing
together. That would be the technical and the creative. That means advertising,
development, design and sales are all one.
The internet really became popular back in the early
90's. Since then its popularity has grown immensely. Back in 1998 the average
number of searches per day was just under 10,000. Fast forward almost 20 years
and that number has skyrocketed to well over 1 trillion per year.
That alone should tell you how popular internet
marketing is. It should also tell you how profitable it can be.
In fact, as
compared with traditional offline forms of advertising, such as, television,
newspapers and magazines, the Internet offers significant advantages, some of
the major ones are:
·
Global reach
·
Instantaneous mode of conveying
marketing messages
·
Cost effectiveness and a high ROI
(return on investment)
These days’ people head to the search engines when
looking for information about a product or service, so, it is most important
that any business, both online and offline have an online presence.
Methods Of
Internet Marketing
So how exactly does Internet marketing work? It’s made
up of several different strategies that all work together to help you drive
traffic, increase conversions and make sales.
There are various methods that fall under the umbrella
of Internet marketing, all with their own specific designs, end goals and
strategies.
Smart marketers implement more than one method, and
best case scenario all of the above in order to appropriately diversify their marketing
plans to achieve the desired results and engage the highest amount of leads that
can be converted into customers.
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Each of these strategies work to help boost the online
visibility of your business.
·
Email Marketing
·
Social Media Marketing
·
Video Marketing
·
Display Advertising
·
Mobile Marketing
·
Affiliate Marketing
·
Search Engine Marketing (Pay Per Click)
·
Search Engine Optimization (SEO)
Top
Rankings (SEO)
When you consider just how much new business is being
conducted online every year you will understand how much competition there is
out there for that coveted #1 spot in the search engine page results (SERPS)
and especially Google since they are the most widely used search engine in the
world.
It is crucial that every business, be it local or
national, have a strong online presence in search engines. When you have a spot
on the first page of the major search engines it not only facilitates the
highest possible level of organic traffic, but, it can create a significant level
of trust with consumers.
They believe you are a reputable and a credible
company all because you have the top spot. When you are able to build trust you
will be able to make a lot of money through Internet marketing.
End Goals
The end goal of all Internet marketing strategies is
to increase a brand or business’s online visibility and to increase conversions
of calls to actions.
A call to action is simply what you want your site
visitors to do when they come to your website. This could be signing up for
your mailing list, making a donation, making a purchase, filling out a form or buying
a service. It is whatever you want the visitor to do.
The key is to figure out which Internet marketing
strategy will work best for your business. Don't try to implement all the strategies
at one time. This will never work. Start with one and add in others as you see
success. You don't want to overwhelm yourself as that will lead to inaction.
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