Friday, 13 October 2017

Not Everyone is Your Customer.

Not Everyone is Your Customer.

Seth Godin - he of Wordpress fame - said this and he is so true.

The very first job you need to do when you set up your business (indeed some would say even before that!) is to define who your customer actually is.
Build an avatar of your perfect customer.
  • What age are they?
  • What gender are they?
  • What kind of job do they do?
  • What part of the world do they live in?
  • What is their marital status?
  • Do they have kids?
  • What problems do they have?
  • What dreams are they not reaching?
  • and many more...
This is absolutely vital as without this avatar you are only going to be able to run a scattergun approach when advertising. Or as someone once said to me "like throwing a wellington up the high street!"

The next question you need to ask is
  • where do they hang out?
  • do they hang out on social media? if so, which platforms?
  • do they frequent forums regularly?
  • are they in groups on Facebook or LinkedIn?
Once you have these pieces of information written down and laminated so that you never forget them, you need to work out why they should buy from you!

What Makes You Different?

Whether you are supplying a service or selling a product you need to make sure that you have a USP (Unique Selling Proposition). What is it that makes you different from the 1001 other cookie cutter manufacturers out there for example!!

  • Is it that nobody else does what you do?
  • Is it that you have far more experience than anyone else in your industry?
  • Are you the cheapest?
  • Is your product made from something that nobody elses is?
By doing these things you can then communicate to them - whether that is by email, phone, advertising or whatever - as if they were one person. You do not have to think about how to communicate to different types of people.

So, as you can see, Not Everyone is Your Customer!

If you liked this post why not check out our other interesting reads over on our main website. Click the image to go there NOW
http://lakesideprofits.com
 



Thursday, 12 October 2017

This is the second chance you’ve been waiting for..



Most people don’t know this… but there is a very strange connection between your brain and your bank account.
As it turns out, your income is largely determined by the thought patterns, beliefs and habits that are programmed into your brain from a young age.
It’s true.
A lot of people grew up hearing things like:
“Money doesn’t grow on trees.”
“We can’t afford it.”
“All rich people are evil.”
“We’ll never be wealthy.”
These sayings act as instructions to your subconscious mind. They are the seeds that grow into the beliefs and thought patterns that determine how you think or feel about money today, as an adult.
Register for the ENCORE presentation of the 6th Annual Brain a thon HERE
And most people spent years having these beliefs programmed into their minds.
It’s no wonder why so many of us struggle to earn more money… or feel comfortable asking for or receiving money into our lives.
But there’s good news:
Thanks to neuroplasticity… these beliefs, habits and thought patterns are actually easy to change.
So if you’ve ever felt like there was something holding you back from earning more money… then check this out:
John Assaraf, New York Times Best Selling Author and Founder of NeuroGym is hosting a FREE online training event this Saturday that can help you remove all of the mental and emotional obstacles that are standing in your way of earning more money and achieving your goals.
It’s called The 6th Annual LIVE Brain-A-Thon.
Register for the ENCORE presentation of the 6th Annual Brain a thon HERE
For the past six years, over 1,000,000 attendees have attended this free online training event.
This year, John Assaraf gathered eight of the world’s top brain science and financial experts together to help you…
Upgrade Your Brain… And Upgrade Your Income
John and his team of experts are going to teach you more about creating wealth in one day than you’ve learned in your entire life.
Spend one Saturday at The 6th Annual LIVE Brain-A-Thon… and they’ll show you how to spend the rest of your life living in financial freedom.
Click the link below to register
Register for the ENCORE presentation of the 6th Annual Brain a thon HERE
Hope to see you there

Tuesday, 10 October 2017

5 Ways to Get More Instagram Followers


5 Ways to Get More Instagram Followers
Instagram has over 500 million active users with over 300 million active users daily, 80% of those users are outside the USA, 4.2 billion likes every day and over 95 million photos and videos uploaded every day. This is simply wonderful and a goldmine for online marketers and business.
Those statistics should send a signal to your nerves and let you understand how important Instagram could be for your business. The issue is that, how do you get on Instagram and acquire followers that will become your loyal customers. I will be showing you how to do that in the following steps and guidelines
1. Signup with Facebook: This is the most easiest and quickest way to set up your Instagram account. It will automatically allow you to follow your friends that are already on Instagram and in turn they will follow you too. Your friends and family will be the first followers on Instagram which will help boost your profile and get you ready for the main deal
2. Quality Photos: the most important thing on Instagram is the quality of your photos, make sure your photos are of high quality before posting them on Instagram. Having quality photos on Instagram help you get more likes, comments and more followers which will help push you up the ladder and on top of all your competitors within the same niche. If you are taking the pictures with a camera, make sure the lighting and focus are right to get you the right photos you need to go viral on Instagram.
We have a fantastic guide on Instagram Mastery for you and it comes at no cost to you.

3. Like other Photos: I call this trick notice me. Is like your first day in school, no one knows you and the only way people will start interacting with you is by you taking the first step to say hi or introduce yourself to them. When you like other people photos, those people visit your profile and decide to follow and also like your photos. This is how you start growing your network on Instagram
4. Follow Others: This is the fastest ways of growing your followers on Instagram. When you follow others, they decide to follow you back and create a connection between you both. This helps increase your followers and likes on photos you have on your profile. Follow others to get more followers
5. Comment on other Photos: This method takes more time and work but it surely pays off. When you comment on other people's photos, you increase the chance of them following you and liking your photos too. Just take some time out of your social media marketing timetable and comment on other people photos to increase your followers
Another question might be "How much do you WANT to know about Instagram?"
Just in case you have been hiding under a rock for a few months, Instagram is growing faster than any other social media platform and the ability to grow your business on it is huge.
And what I didn't know until recently is that unlike Facebook (where only a small percentage of your friends/fans see your posts), on Instagram ALL your friends and fans see ALL your posts.
How great is that?
We have a fantastic guide on Instagram Mastery for you and it comes at no cost to you.

Any questions just shout
Until next time

Jon & Debbie Lake

Thursday, 5 October 2017

This is what Harvard and Oxford educated experts say will make you successful



Saturday 7th October 2017 - 6th Annual Brainathon

Most people don’t know this… but there is a very strange connection between your brain and your bank account.
As it turns out, your income is largely determined by the thought patterns, beliefs and habits that are programmed into your brain from a young age.
It’s true.
A lot of people grew up hearing things like:
“Money doesn’t grow on trees.”
“We can’t afford it.”
“All rich people are evil.”
“We’ll never be wealthy.”
These sayings act as instructions to your subconscious mind. They are the seeds that grow into the beliefs and thought patterns that determine how you think or feel about money today, as an adult.
And most people spent years having these beliefs programmed into their minds.
It’s no wonder why so many of us struggle to earn more money… or feel comfortable asking for or receiving money into our lives.
But there’s good news:
Thanks to neuroplasticity… these beliefs, habits and thought patterns are actually easy to change.
So if you’ve ever felt like there was something holding you back from earning more money… then check this out:
John Assaraf, New York Times Best Selling Author and Founder of NeuroGym is hosting a FREE online training event this Saturday that can help you remove all of the mental and emotional obstacles that are standing in your way of earning more money and achieving your goals.
It’s called The 6th Annual LIVE Brain-A-Thon.
For the past six years, over 1,000,000 attendees have attended this free online training event.
This year, John Assaraf gathered eight of the world’s top brain science and financial experts together to help you…
Upgrade Your Brain… And Upgrade Your Income
John and his team of experts are going to teach you more about creating wealth in one day than you’ve learned in your entire life.
Spend one Saturday at The 6th Annual LIVE Brain-A-Thon… and they’ll show you how to spend the rest of your life living in financial freedom.
Click the link below to register
Hope to see you there

Friday, 29 September 2017

Why have 1,000,000+ done THIS to their brains?

What do the world’s wealthiest people, NASA astronauts, Olympic athletes and the Navy seals all have in common?
They all realize that the difference between victory and defeat comes from upgrading their mindset.
The top performers in any field spend a large majority of their time upgrading their brains.
They realize that the secret to getting that unfair advantage or edge over their competition starts in their mind.
Now, if you’re not performing at the level you know you’re capable of… and if you’re not earning the kind of money you know you deserve, the reason is probably because you haven’t worked on upgrading your brain.
When you upgrade your brain, it’s very easy to upgrade your income.

I spent some time on a live webinar this week with John Assaraf prior to his 6th Annual Brainathon

He believes that to achieve success I life you need to take 3 steps:
1. Think — Have a plan of what you really want to achieve in life
2. Believe — Have unwavering faith that you will absolutely achieve your dreams
3. Achieve — Take the necessary action to make your dreams a reality
John believes that, unlike a lot of people in the self-development space who state that success is purely about mindset (as per the film and book The Secret), the film left a big part out!
Skillset.
This is not mentioned in The Secret anywhere and yet it makes sense if you think about it. You may have a fantastic goal in life but if you do not have the skills to get you there, or the mental ability to learn those skills, then you will never achieve what you truly want.
Harsh but true methinks!
So many people will not get off their butts to do what it takes to get the life that others dream of.
Many people say that they ‘believe’ that they can achieve something. However, this is their conscious mind trying to cajole their subconscious mind into believing the statement! However, the subconscious mind will ALWAYS win out and due to the beliefs that you have stored away in your subconscious mind, it makes you doubt your abilities.
It’s a little like having the angel and the devil on your shoulders.
Henry Ford once said — “If you think you can do a thing or think you can’t do a thing, either way you’re right.”
So, you MUST remove the old patterns and belief systems that are stored in the deep recesses of your subconscious mind.

A great way to tap into your subconscious mind is with meditation.

Meditation creates calm in the mind and causes a coherence between the good parts of your mind that work positively. It also enables you to become more aware of what is going on in your mind. My wife and I do meditation several times a week and it really works to give you greater clarity and helps you travel through life in a more calm way.
Every brain is the same. There are now studies that show that the old left and right sides of the brain research is not entirely correct and that neuroplasticity is the way forward.
There are two types of people who will tell you that you cannot make a difference in this world: those who are afraid to try and those who are afraid you will succeed.” — Ray Goforth

What is Neuroplasticity?

Neuroplasticity is the creation of new neural pathways — here is the medical definition as per http://www.medicinenet.com/script/main/art.asp?articlekey=40362
The brain’s ability to reorganize itself by forming new neural connections throughout life. Neuroplasticity allows the neurons (nerve cells) in the brain to compensate for injury and disease and to adjust their activities in response to new situations or to changes in their environment.
Brain reorganization takes place by mechanisms such as “axonal sprouting” in which undamaged axons grow new nerve endings to reconnect neurons whose links were injured or severed. Undamaged axons can also sprout nerve endings and connect with other undamaged nerve cells, forming new neural pathways to accomplish a needed function.
For example, if one hemisphere of the brain is damaged, the intact hemisphere may take over some of its functions. The brain compensates for damage in effect by reorganizing and forming new connections between intact neurons. In order to reconnect, the neurons need to be stimulated through activity.
Neuroplasticity sometimes may also contribute to impairment. For example, people who are deaf may suffer from a continual ringing in their ears (tinnitus), the result of the rewiring of brain cells starved for sound. For neurons to form beneficial connections, they must be correctly stimulated.
Neuroplasticity is also called brain plasticity or brain malleability.
This means that you can change the way your brain sees things which in turn can change your subconscious mind which in turn can help you believe that you can achieve your heart’s desire and ACTUALLY do it!
“Successful people do what unsuccessful people are not willing to do. Don’t wish it were easier; wish you were better.” — Jim Rohn

Here is an exercise — or Innercise as John calls it!

Take some quiet time and write out what you would like your ideal life to be like in minute detail. Write it as if there were no restrictions and anything was possible. Start the piece off with “I am so grateful and happy that…..” and write it as if you already have it.
Where would you live, what car would you drive, what job would you do, what would your relationship be like, what would your body image be like. What would your hobbies be, how many holidays would you have, how would you give back to the world (charity work or donations) etc etc
Then type it up and maybe even get it laminated.
Now, when you brush your teeth, take your dream life and read it whilst brushing and feel it inside. Imagine how it will feel when you achieve your dream life. Feeling it is very important as this is one of the best emotions for changing your subconscious belief about something.
Do it every day without fail and it will become a habit. Studies from the University of London state that it takes 66 days to create a habit. Once you have created a new habit, you are far more likely to do the things you need to do to achieve your dreams and goals.

Another thing you need to do is to ask yourself — “Are you interested or committed?”

The vast majority of people are only interested in changing their lives, or making more money etc. But they are very quick to make excuses as to why they cannot do it! “There is not enough time, I don’t know how, yes but!” and on and on!
However, if you really want to reach your goals you need to be fully committed. You need the passion so that NOTHING will stop you from realising your dreams. You will stop at nothing to achieve them.
This quote from John sums it up — “If you are interested you’ll do what’s convenient. If you’re committed, you’ll do whatever it takes.”
Never say “I can’t” Change it to “It’s not that I can’t, it’s just that I haven’t learned how to, yet!”
A great affirmation from John De Martini is to say this to yourself everyday “I am a genius and I apply my wisdom” This strengthens your desire.
A great quote from John Assaraf is “Do more of what you love, less of what you tolerate and none of what you hate”
So, that was what I gleaned from the session. Amazing food for thought. Now obviously John was not there just for a chat he was there to promote his upcoming FREE 6th Brainathon 2017 which takes place on October 7th 2017.
If you’d like to learn the secret to unlocking your brain’s potential for high achievement and peak performance… so you can accomplish your personal and financial goals… then you’re going to want to sign up for this FREE online training event called…
The ALL NEW 6th Annual LIVE Brain-A-Thon.
John Assaraf, founder of NeuroGym, is bringing together 7 of the world’s top brain science and success experts for one purpose:
To show you how to upgrade your brain, so you can upgrade your income.
This is the biggest, most transformative personal growth event of the year.
This year’s event features brand new experts, brand new, never before seen content, and reveals more new breakthroughs that can help you achieve up to your highest potential in life.
Discover how you can perform at a higher level by signing up today for this free online training event.
Click the link below to grab your seat for The 6th Annual LIVE Brain-A-Thon

Wednesday, 20 September 2017

Tips for Writing Successful Articles

Tips for Writing Successful Articles
It is not uncommon for everybody to be writing on the internet in today’s world.  The question is not “if” you are writing on the internet, but “what” you are writing and how often.  Blogging and other types of online diaries have greatly increased the amount of writing that people do, whether it be personal sharing, opinions or technical writing.  The important thing then becomes how successful you are at writing.  Regardless of what you write, there are a few factors that will help to make your articles stand out from the sea of other pieces of writing available on the internet.

View Your Article Like A Classified Ad

Many viewers have a short attention span and understanding that your article must catch their attention right away is critical in constructing a piece of writing that will be effective.  Make the article short and sweet.  Writing web articles is not the place for long dissertation or explication.  People will simply not read them.  You need to catch the attention of the viewer quickly, get them the information that they are looking for even quicker and wrap it up.

Use Sub-headings

Again, this is a key to quick distribution of information.  Many articles are found based on a keyword search through a search engine.  By using many subheadings, you will be able to organize the information that you are providing.  Viewers tend to read articles that are well-organized and broken down into pieces that are easily assessable.  

Proofread

This is extremely important!  Nothing will turn off a viewer more quickly than an article that is poorly written and that is grammatically unprofessional.  A simple run through with spell check is a good start, but should not be the only method that you use to check your work.  One trick that many try in order to proofread their work is to read it out loud.  This allows you to hear the words instead of simply reading the words.  But regardless of how you check your work, it is essential to make sure that it is spotless!

Market Your Article

Even if you have to most innovative article that will revolutionize the world, if no one reads it, you might not have even written it.  In order for you to get a maximum amount of exposure, you must get your name and your article out so that viewers can find it!  Post it to as many places as you can, with links to your site.  This will create momentum and will further increase the amount of hits, as the wider the distribution, the higher your article will rank in search engines.  Your article is more than a piece of your writing; it is a way to market your ideas and your site.

Seek Out As Many Formats As Possible

Do not limit yourself to simply blogging or posting in forums on websites.  If you wish to make your article into a successful piece of writing, try getting it published everywhere!  With electronic resources such as “how-to” websites and ezines, the cost to your will be relatively low.  It is simply a matter of sending an email to publishers of these sites.  Many publishers send out articles to a list of email subscribers.  What better way could there be to get your name to many people?

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