4 Online Marketing Strategies that Mom and Pop Stores Should Be Doing Too

4 Online Marketing Strategies that Mom and Pop Stores Should Be Doing Too

In today's fact paced social media driven society, EVERY mom and pop, bricks and mortar business should have an online presence!

So, if you are one of those types of businesses, how is yours looking?

For some weird reason, there are still a hell of a lot of businesses that have resisted going online!! Beats me, why, but hey!

For example 30% of offline businesses STILL do not have a website. And they cite cost as the main contributing factor as to why they don't have one. Do they not realise that by not having one they are losing far more revenue?

Over 80% of internet users have a smartphone these days, so they are online at multiple times every day. Millennials are the generation that businesses need to targeting. Already, 72 percent of millennials research an establishment online before walking in to shop or business.

So, what are the 4 Top things you should be doing online to grow your bricks and mortar business?

1. Building an online community

The world and his wife is on Facebook (despite their recent problems with Cambridge Analytica and a drop in expected revenues for the quarter), so it is the best place to grow an audience.

Start a Facebook page and post to it regularly (several times a week - daily if possible). Don't know what to post? Post something related to your industry (search Google News for ideas) or industry related quote meme's.

2. Do paid advertising online

The fastest way to get in front of your prospects is to run online ads, but you need to be careful that you do not lose your shirt on these!

There are several options, Google Adwords, Bing Ads (a very under utilised platform), Facebook ads (probably the best place on the planet to reach your targeted prospects).



3. Build a relationship with your followers via email

Email marketing is by far the best way to grow your revenue exponentially. By getting people to Know, Like and Trust your business you can get them to buy from you again and again thereby increasing the Lifetime Value of a customer. 



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4. Have a good looking, well optimised website

As we said above, 30% of local businesses STILL do not have a website. This is commercial suicide as people expect you to have one nowadays.

But, don't just throw up a free one from Wix or Weebly or something like that. They just look cheap and do not promote your business in a professional way.

It must look good and needs to keep the visitors engaged and prevent them from clicking away seconds after arriving.

It must also be optimised to be found in the search engines. This can be a minefield but it is definitely something that is worth looking at.

So, all you bricks and mortar businesses out there - are you ready to get an online presence yet?

Feel free to get in touch if you want some help

How to make money on Instagram

How to make money on Instagram

Really great video from Stefan Ciancio (experienced online marketer) giving useable info on how to make money on Instagram in 2018.

He gives you actionable information that will enable you to start making bank from the hottest social media platform of 2018.

Click the Image Above for All the Info